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Purpose and Iteration 


What is my aim? What are my intentions in life? How can I find that voice who knows exactly where I should be, what I should do and how?

Many of us have a pretty clear aim in life - to make a contribution. Contribution being a core human need, we quest for a particular strategy to pull this off. 

What if we begin by systematically connecting with that inner voice, that all knowing self, the judge best suited for YOUR choices and yours alone? Combine this with "it is what it is” and you’re working with strong tactics. Invisible, unmeasurable, these truths are always at our service. 

When we override these two realities we try to push the river. 

A less esoteric view on this is Seth Godin’s teaching on shipping. He teaches us to ship, to get our work into the world. Ship then iterate. Only after shipping can we become more clear about the effects of our work. Shipping leads to clarity. Clarity produces greater satisfaction.

I learned bespoke...

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